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Market Access – A Changing Landscape for Pharmaceuticals

5. March @ 14:30 - 16:45

The conditions for obtaining patient’s access to new medicinal products have changed dramatically during recent years along with expanding pressure on healthcare budgets. What used to be fairly uncomplicated marketing activities after regulatory approval, has transformed into a discipline requiring crucial negotiations between sponsors and payers based on technology assessments. To support such negotiations, focus is not only on clinical development programs to demonstrate efficacy and safety but also on health economic analysis based on real-world evidence of treatment outcome.

As a consequence, Market Access is now a separate discipline in many pharmaceutical companies. This meeting will provide a general introduction to the field, how are new pharmaceuticals appraised in public health care evaluations, what are the typical access barriers and how can these be addressed in clinical development and by means of real-world evidence?

Program

14.30–15.10      How are new medicinal products appraised and how is this affecting market access?

Sophie Cooper, Scientific Adviser, Science Policy and Research programme at NICE (National Institute for Health and Care Excellence), UK

15.10–15.50      Strategies and tools in the industry to enable patient access

Tim Slee, Corporate Vice President, Global Patient Access, Novo Nordisk A/S), Denmark

15.50–16.10      Break with refreshments

16.10–16.30      Exercise: Negotiating market access for a fictional drug

Morten Jaeger and team, Workz A/S, Copenhagen, Denmark

16.30-16.45       Discussion and questions to the negotiation

All participants

Registration no later than March 1st at www.farmaceutisk-selskab.dk

No entry fee, non-members are also welcome to participate in the meeting.

 

Details

Date:
5. March
Time:
14:30 - 16:45
Event Category:

Organizer

Danish Pharmaceutical Society

Venue

Benzon Auditorium
Universitetsparken 2
København Ø, 2100 Denmark
+ Google Map

Details

Date:
5. March
Time:
14:30 - 16:45
Event Category:

Organizer

Danish Pharmaceutical Society

Venue

Benzon Auditorium
Universitetsparken 2
København Ø, 2100 Denmark
+ Google Map