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March 2019

Market Access – A Changing Landscape for Pharmaceuticals

5. March @ 14:30 - 16:45
Benzon Auditorium, Universitetsparken 2
København Ø, 2100 Denmark
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The conditions for obtaining patient’s access to new medicinal products have changed dramatically during recent years along with expanding pressure on healthcare budgets. What used to be fairly uncomplicated marketing activities after regulatory approval, has transformed into a discipline requiring crucial negotiations between sponsors and payers based on technology assessments. To support such negotiations, focus is not only on clinical development programs to demonstrate efficacy and safety but also on health economic analysis based on real-world evidence of treatment outcome.…

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